The Retail Week Story
Retail Week engage audiences with interactive live panel debates.
Background
Retail Week is a weekly publication, focusing on news, analysis and data in the retail sector. They partnered with us on a programme of live, interactive, video webcasts for their magazine subscribers.
These events are sponsored by Retail Week’s key clients with the aim to provide a healthy ROI for the business.
How It All Works
With webcasts being a key feature in Retail Week’s paid subscription, it was vital to them that we offered a high-quality, professional and resilient platform for both viewers and sponsors. Being able to brand all elements of the online event was also an essential part of the decision to use us.
Our team filmed the multi-camera event in Retail Week’s London HQ, treating the audience to a TV style production that engaged with live Q&A and polls throughout.
Notably, in a post-GDPR industry landscape, the streamGo (one of our partners) platform integrated with the Retail Week CRM database to keep all data secure. It also meant that attendees could take advantage of single sign-on for super-quick access to the events.
Webcasts That Drive ROI
Retail Week see live video content as a key revenue driver with an impressive ROI for them, excellent leads and contacts for their sponsors and engaging content for their subscribers.
With high quality, professional webcasts, interactive features for attendees and comprehensive reporting tools for hosts, Retail Week can not only impress and engage their subscribers, they can also prove the ROI of their events, too.
It’s a true win-win-win!